Investment
Plutus Capital
A private investment firm founded by Tyk Sullivan, based in Tampa, Florida.
Founder · Investor · Operator
Tyk Sullivan
Serial entrepreneur based in Tampa, Florida. Founder of Plutus Capital and NUMEN. Building companies since high school.
Conviction, built into action.
Who
Tyk Sullivan is a serial entrepreneur who started his first company as a high-school student in Madison, Wisconsin — a lawn care business that grew to more than 100 clients — and has been building ever since.
What
Today he is the founder of Plutus Capital and NUMEN, a premium supplement brand, with prior ventures across apparel, marketing, e-commerce, and consumer products under TYK INC.
Where
Based in Tampa, Florida. He writes here about business building, brand, markets, and the discipline underneath all of it.
Current Ventures
All companies →Latest Writing
All articles →Building
What a Push Mower in the Back of a Lincoln LS Taught Me About Business
My first company was a lawn care operation I ran out of a sedan in Madison, Wisconsin. It grew past 100 clients before I finished high school — and it taught me everything that still matters.
Brand
Why I’m Building NUMEN
The supplement industry has a trust problem. Here is why I decided to build a premium supplement brand anyway — and the standard it will be held to.
Performance
Discipline Is a System, Not a Feeling
Motivation expires. Systems don’t. The operating structure I use to keep training, building, and shipping when I don’t feel like it.
